$563,000,000

Settlement amount In re Cathode Ray Tube (CRT) Antitrust Litig., MDL No. 1917 (N.D. Cal. Feb. 1, 2018).

Yes, we made trial graphics for this case! And many others.

In the courtroom, clarity is power. At CTM Persuasion Technologies, we create visuals that give you that power. Our graphics and animations make complex cases clear to opposing counsel, judges, and juries, highlighting your argument’s strengths with precision. When your argument’s merits are this clear and unequivocal, settlements become easier to negotiate, and favorable decisions more likely.

Expert Witness? Your Work Just Got a Lot Easier

Use the Right Tools for the Job

As an expert witness, your role is to provide clear, authoritative testimony on complex technical matters. Our mission is to support you with precise, court-ready visuals that make your analysis accessible and compelling to judges and juries. Whether you’re explaining a highway pileup, a patent violation, or a structural collapse, our exhibits are designed to clarify your findings, support your credibility and enhance case outcomes. Everyone knows that in the courtroom, where clarity can tip the scales, visual tools aren’t optional; they’re indispensable. But experienced lawyers and expert witnesses know that their work on the case narrative begins far earlier in the case and so does using every tool that helps make that a success.

Enhance Your Testimony with Visual Precision

Visuals are essential for translating technical details into clear, compelling evidence. Our exhibits make your analysis easier to understand for judges and juries, strengthening your testimony while keeping testimony while keeping your work accurate and credible. From physical evidence like skid marks or bullet trajectories to technical concepts like stress fractures or design overlaps, our visuals bring your expertise into focus. In the courtroom, where clarity can make all the difference, precise visual tools are a must-have.

What We Do for You

  • Frame-by-Frame Animations: Show a crane collapse, a bullet’s path, or a surgical error unfold with pinpoint accuracy.
  • Zoomable Defect Maps: Let jurors explore a hidden construction flaw or a faulty medical device component up close.
  • Crash Dynamics Visuals: Recreate a vehicle accident’s speed, impact, and roll-over in a 3D simulation.
  • Patent Comparison Graphics: Overlay original and infringing designs to spotlight violations in seconds.
  • Timeline Sequences: Condense a product’s failure history, a spill’s spread, or a patent dispute into one clear flow.
  • Interactive Cyber Traces: Walk jurors through a data breach, clicking to reveal hacked entry points.
  • Environmental Impact Models: Animate an oil spill’s reach or a chemical leak’s damage over time.
  • Courtroom-Ready Outputs: Deliver every exhibit—videos, PDFs, or large-scale prints—formatted for judges.
  • Forensic Stress Diagrams: Highlight where a bridge buckled or a machine snapped with color-coded precision.
  • Procedure Breakdowns: Visualize a medical misstep or an industrial process gone wrong, step by step.
  • Trajectory Overlays: Map a shooting or a falling object’s path, synced to real-world measurements.
  • Evidence Snapshots: Turn complex data—like a server log or a soil sample—into juror-friendly stills or animations.

And a hundred more...

The Tools for Professional Expert Witnesses

As an expert witness, your time is best spent preparing your testimony and analyzing the technical details of your case. We provide a straightforward service to support you by creating precise, court-ready visuals from your data, allowing you to focus on what you do best.

  • How It Works: Share your report, sketch, or dataset with us. We’ll take it from there and produce visuals tailored to your specific case—whether it’s an accident reconstruction, patent dispute, product defect analysis, or shooting incident.
  • Tight Deadlines: Need something fast? We can deliver within 24 hours when you’re facing a last-minute request. (Subject to case-specific variables.)
  • Getting Started: Let us know the type of case you’re working on and any key details. We’ll begin the process immediately.

Our team understands the technical complexity of your work and the precision required in legal settings. The visuals we create are designed to clarify your findings for judges, juries, and attorneys—making your testimony more effective without adding to your workload. We integrate seamlessly with your existing process, collaborating with you and your legal team as needed.

Accuracy is non-negotiable. We pay close attention to every detail, ensuring the visuals reflect your expertise and meet courtroom standards. This isn’t about flashy presentations—it’s about providing a reliable tool that enhances your ability to communicate complex information clearly.

If you’d like to explore how this can assist with your next case, submit your details through the form or reach out directly. We’re here to make your preparation easier and your presentations stronger.

Why Us?

“Good enough” doesn’t win in court—our visuals do. Cofounder Ari Zahavi, J.D., brings twenty years of experience making lawyers’ and expert witnesses’ arguments stick, both in and out of the courtroom. With over 1,600 engagements under our belt, we’ve spent the last twelve years supporting law firms, expert witnesses, litigation support companies, and even other trial graphics outfits across the country. From vehicle pileups to patent showdowns, our enormous experience turns your technical know-how into arguments juries can’t shake. Let’s make your next testimony the one they remember—and believe.

What judges say about courtroom animations

Pugh v. State, 639 S.W.3d 72 (Tex. Crim. App. 2022)

Justice Newell delivered the opinion of the unanimous court:

Excerpts:

Computer Animations Can Be Admissible as Demonstrative Evidence

They consist of a series of computer-generated images used to illustrate what a witness saw, demonstrate the general principles underlying an expert's opinion, or depict an expert's theory of how an accident occurred…

While we have not previously addressed the specific admissibility of computer animations as demonstrative evidence, they are not fundamentally different from any other form of demonstrative evidence and should be admitted given the proper evidentiary predicate described above for demonstrative exhibits…

Need for the Exhibits

… the exhibits in this case were a much more forceful and clear illustration of the State's theory than mere testimony and almost certainly heightened the jury's comprehension of the State's theory despite the fact that they were duplicative of other evidence. They provided a useful tool for the jury to evaluate the plausibility of both the State's and Appellant's respective theories of the case.

Justice Walker filed a concurring opinion.

…I write separately to emphasize that even though computer-generated animations can be "demonstrative," they are vastly more persuasive than other demonstratives like diagrams or charts. Because of their persuasiveness, when the prosecution seeks to use computer-generated animations at trial, the defense should not sit on its hands. Instead, expert assistance in computer-generated animations may be necessary, and the defense should seek to obtain expert assistance…

Computer-generated animations are increasingly part of the courtroom experience. More commonly found in high-stakes civil litigation, they have been found more and more in criminal cases…

…While most computer-generated animations used in trial are far more benign than the one used in the Knox trial, animations that appear relatively harmless can nevertheless have an outsized impact. "[H]umans are essentially visual learners; 87% of the visual information presented to us is retained, while only 10% of the information we hear is retained." When it comes to jurors, studies have shown jurors can recall 65% of evidence presented three days earlier, if that evidence was a combination of visuals and oral testimony. Accordingly, much has been written about the persuasiveness of computer-generated animation. Studies have shown the impact computer-generated animations can have, and jurors who view testimony with computer animation can recall information more accurately and in more detail than those who did not view animation…

…Because of how persuasive computer-generated animations can be… Funds to procure an expert in computer-generated animations therefore may be necessary, if an indigent defendant makes the necessary showing under Ake…

Conclusion

In sum, although we can call it "demonstrative," a computer-generated animation is much more powerful than a simple diagram. A computer-generated animation, even if it exactly replicates the oral testimony of a witness, can be much more persuasive than a traditional demonstrative exhibit. Because of how powerful and how technical a computer-generated animation can be, when the prosecution uses a computer-generated animation, an indigent defendant whose appointed defense counsel is likely to be untrained and unable to competently challenge the animation will need expert assistance and funds to hire an expert. With these additional thoughts, I join the Court's opinion.

What lawyers say about courtroom animations

A phenomenal overview of acceptance and limitations of computer animation in court state by state and circuit by circuit is the article The Use of Computer-Generated Animations and Simulations at Trial by attorneys Victoria Webster and Fred E. (Trey) Bourn III published in the International Association of Defense Counsel.

It can be found here: https://www.iadclaw.org/defensecounseljournal/the-use-of-computer-generated-animations-and-simulations-at-trial/

The above list of commentary on animation and other demonstrative exhibits in court is not comprehensive. We did not make the animations specifically in Pugh v. State. Emphasized text ours. Link to the opinion on Casetext: https://casetext.com/case/pugh-v-state-2044/

What we say about courtroom animations
– and other demonstratives

You know that over 90% of all people are visual learners. When flooded with words, people remember what they see.

You know that you can influence what and how people understand when you control those visuals.

Using even the best words alone means leaving some persuasion on the table. Sometimes that tips the scales.

Don't leave a part of your case strategy exposed. Expect the other side to use visuals and have something to match theirs.

We will visualize your case narrative in any format. We specialize in explaining anything visually, and we can work on your case today.

Why This Works

They see you mean business.

They understand better.

You understand better.

They see you mean business.

Visual aids signal your thorough preparation to opposing counsel, reinforcing your position in settlement discussions and mediations.
By showing you’ve invested in clear, compelling exhibits, you send a message that you’re ready to escalate if need be.

They understand better.

Courts, juries, and mediators grasp facts more quickly when they see them visually - exactly what the Justices unanimously recognized in Pugh v. State.
Animation and graphics work: people are likely to understand and remember what they see.

You understand better.

Creating visuals helps you see your case from fresh angles, revealing gaps or strengths you might otherwise miss. Even if your exhibits never leave the office, the process of visualizing the facts sharpens your strategy and deepens your insight.

Who We Are

Photo of Ari Zahavi, J.D.
Ari Zahavi, J.D.
Photo of Elena Borodina
Elena Borodina

You have discovered the powerhouse behind the American litigation visuals industry for nearly twenty years. Our founder, Ari Zahavi, J.D. '06, and our team, formed in 2013, produced demonstrative exhibits for most recognizable litigation support companies, their predecessors and acquisitions, and regional and local companies at some point during those many years.


We like what we do, and we like doing it thoughtfully and well. Read more about our team, company and philosophy.

Matters We Help With

Medical Malpractice
Catastrophic Injury
Construction Defect
DUI Defense
Car & Boat Accidents
Semi-Truck &
Commercial Vehicle Accidents
Criminal Cases
(Police Shootings, Police Chases)
Product Liability
Faulty Installation & Defective Workmanship
Pharmacological
Litigation
Road/Highway/Bridge Construction Disputes
Patent & IP
Infringement
Municipal Liability
Environmental &
Toxic Torts
Class Action &
Mass Tort
Wrongful Death

Enlist Smart Allies for Your
High-Stakes Litigation.