Methodology

It’s tricky – who puts their secret recipe on the web? Yet, how do you know that you are retaining a visual strategy company that supports a dozen and a half nationally-known litigation support companies, some for over a decade? We’ll give this page our best shot!

We understand our goals as supporting your targeted case results. You have a path of getting there, part story, part procedural, and our work supports specific elements of your plan.

Core Rhetorical Levers

• Explain.
• Obfuscate.
• Make unequivocal.
• Make ambiguous.
• Compare.
• Contrast.
• Create a mental image and anchor that cannot be unseen.

So we understand the goal. But how do we get there? Through structure with flexibility and prediction of possibilities.

Structure. We take the time to study your case facts, your case theory. What is our desired result and how do we get there? What are our interim goals? Which interim arguments need to be supported and which refuted? What do we need people to understand and to believe?

Flexibility. Things change on the fly. We know, so we build our production processes to accommodate that. We need to be nimble yet accurate, and we are.

Prediction of Possibilities. We don’t underestimate opposing counsel. They are also smart people and we assume they are doing their best. What is their case theory? What can we anticipate them to say? Argue? Produce? What will their witnesses claim? How did they behave in the past, in past trials? We use the known information and try to anticipate where they will be in the case narrative to be ready for them at key junctures.

Honest Feedback. If you know the industry, you know that honest feedback is hard to come by. It’s often an echo chamber – at the cost of your case results. We work differently. Our goal is helping you win – not nodding in agreement. We are tactful, but you ultimately need reliable information, not a mere “yes.” We give you that reliable information and work with you to make things happen.

And, of course, graphics. Our cofounder, Ari Zahavi, J.D., has worked in the litigation support industry for twenty years, across practice areas, venues, law firms and litigation support companies. He was entrusted to work on many important cases, several with over five hundred million dollars at stake. Decade-long client relationships testify to results louder than any website. Industry-known companies and people, the folks you see at every who’s-who legal trade show or charity, rely on Ari and his team to work on the visuals and visual strategy for their cases. Two decades is no accident.